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Custom Development

Software built around your business, not the other way around

Maayins designs and builds custom solutions across your entire stack: deep NetSuite and Salesforce customization, plus standalone satellite applications on React, .NET, and Oracle APEX that fill the gaps no platform covers out of the box.

Customization done wrong is why systems become unmaintainable

Every mature NetSuite or Salesforce account carries scars: undocumented scripts nobody dares touch, workflows that fight each other, customizations that break on every release, and one-off tools held together by the person who left last year. The problem is rarely the platform. It is code written without architecture, testing, or documentation.

How it usually goes wrong

  • Scripts written for today's requirement with no thought for next year's
  • No sandbox testing, changes pushed straight to production
  • Zero documentation, all knowledge in one developer's head
  • Customizations that collide with platform releases
  • Quick fixes layered on quick fixes until nothing is safe to change

How Maayins builds

  • Requirements and design agreed before a line of code is written
  • Sandbox-first development with structured testing and review
  • Documented architecture, deployment notes, and handoff
  • Release-aware patterns that survive platform upgrades
  • Clean foundations that the next developer can actually read

We build new solutions the right way, and we rescue the ones that were not.

Three ways we extend your stack

NetSuite Customization

When configuration runs out, our certified NetSuite developers extend the platform with clean, upgrade-safe code.

  • SuiteScript 2.x: User event, client, scheduled, Map/Reduce, and RESTlet scripts built to your exact business logic. Think approval engines, automated allocations, and pricing logic that recalculates from live inputs.
  • SuiteFlow Automation: Workflow automations that route approvals, trigger alerts, update records, and enforce business rules without manual intervention.
  • Suitelets & Custom UIs: Purpose-built screens inside NetSuite for the jobs native forms can't handle, like interactive reporting tools, guided data entry, and operational consoles.
  • Custom Records & Architecture: Data models designed for how your business actually works, with validation rules that keep data clean at the point of entry.
  • SuiteTalk APIs: Secure SOAP and REST development that connects NetSuite to the rest of your integration architecture.
  • Saved Searches & Reports: Precisely crafted searches, financial reports, and dashboards that answer your toughest business questions.

Salesforce Customization

Certified developers who take Salesforce past point-and-click limits.

  • Apex Development: Triggers, classes, and batch jobs that automate complex processes and enforce data quality at scale.
  • Lightning Flows & Process Automation: Declarative automation designed deliberately, so flows complement each other instead of colliding.
  • Lightning Web Components: Custom UI components that give your users purpose-built screens inside Salesforce.
  • Platform Integration: Salesforce connected cleanly to NetSuite, marketing platforms, and the rest of your stack.

Custom & Satellite Applications

Some problems do not belong inside your ERP or CRM. We build standalone applications that orbit NetSuite as your core system (and Salesforce where it fits), pulling and pushing data in real time while giving users an experience designed for the job.

  • Full-Stack Web Applications: React front ends with .NET or Node back ends, deployed on Azure or the cloud platform of your choice. Customer portals, vendor portals, approval consoles, and operational tools.
  • Oracle APEX Low-Code Applications: When speed matters, we deliver production applications in weeks on Oracle APEX: approval tracking, request management, audit and compliance tools, and departmental apps that would never justify full custom builds.
  • Process & Workflow Tools: Satellite apps that handle a workflow end to end, then write clean results back to NetSuite or Salesforce, keeping your system of record authoritative without forcing every user into it.
  • Reporting & Data Applications: Custom analytics layers and data tools when native reporting and BI dashboards are not enough.

What a satellite application looks like in practice

A satellite application sits next to NetSuite, handles a complete workflow with its own purpose-built interface, and keeps NetSuite as the system of record. Users who only touch one process get exactly the screens they need, often without consuming a full NetSuite license.

Custom Dunning Application

Automated AR collections that NetSuite's native reminders can't match: aging-driven reminder schedules, escalation tiers, customizable templates per customer segment, dispute tracking, and promise-to-pay follow-ups. Payment and communication history sync back to the NetSuite customer record.

Capital Expenditure Approvals

CapEx request intake with budget validation, supporting document uploads, and multi-level approval routing by amount and department. Approved requests flow into NetSuite as purchase orders or fixed asset records with a full audit trail of who approved what and when.

Customer Self-Service Portal

Customers check order status, download invoices and statements, make payments, and open support requests on their own, around the clock, without a single call to your team or a NetSuite license per customer.

Vendor & Supplier Portal

Vendors acknowledge POs, submit invoices, update shipment dates, and maintain their own compliance documents. Your purchasing team stops chasing email threads and NetSuite stays current automatically.

Case & Request Management

Incidents, service requests, internal tickets, or claims tracked from intake to close with SLA timers, assignment rules, and complete history. Financial outcomes post to NetSuite when cases resolve.

Compliance & Audit Tracking

Structured applications for audits, certifications, document control, and regulatory tasks with full traceability. Built for industries where "we keep it in a spreadsheet" is not an acceptable answer.

Field & Warehouse Apps

Mobile-friendly tools for counts, inspections, receiving, and status updates, designed for people on a floor or in a truck, writing clean transactions back to NetSuite in real time.

Legacy Tool Modernization

That aging Access database, macro-heavy workbook, or unsupported internal app your business secretly depends on, rebuilt as a modern web application properly integrated with NetSuite.

If a process is running on spreadsheets, email approvals, or a tool nobody can maintain, it is a satellite application candidate.

The kind of work we ship

A few recent projects, anonymized out of respect for our clients.

Dynamic Pricing Engine

NetSuite, SuiteScript, custom records

A direct-to-consumer retailer in a commodity-driven market needed item prices to move with market rates. We built a formula-driven pricing engine on custom records, where price levels recalculate automatically from configurable expressions and multipliers, with manual override levels protected from automation. Pricing that took daily manual maintenance now runs itself.

Interactive Inventory Aging Console

NetSuite, Suitelet, SuiteQL

A multi-subsidiary organization needed item-level inventory aging that native reports could not produce. We built a Suitelet reporting console with live rendering, item-level pagination across hundreds of items, aging buckets computed from transaction history, summary charts, and clean CSV export. Finance got an answer in seconds that previously took a day of spreadsheet work.

Approval Tracking Application

Oracle APEX, PL/SQL

A regulated organization needed a structured approval chain application with full audit history, configurable approver routing, and lookup-driven business rules. Built on Oracle APEX, it went from requirements to production in weeks instead of months, at a fraction of full custom development cost.

We hold ourselves to a product standard because we ship a product. NetXcel, a Maayins product, is our commercial connector that extends NetSuite, HubSpot, and more into Excel and Google Sheets. The same engineering discipline behind NetXcel, versioned releases, regression testing, real documentation, goes into every client build.

Explore NetXcel

Our development process

1

Discover

We dig into the actual business problem, not just the requested feature. Half the value of a good build is discovering what should not be built.

2

Design

You get a written solution design covering architecture, data model, edge cases, and effort before development starts. No surprises mid-build.

3

Build

Development happens in a sandbox with version control, code review, and platform best practices. Clean, commented, maintainable code is the deliverable, not an extra.

4

Test

Structured testing against the agreed design, including the edge cases, with your team validating in sandbox before anything touches production.

5

Deploy & Hand Off

Controlled deployment, documentation, and a walkthrough for your team. You own the code, the docs, and the knowledge.

Built today, supported tomorrow

Custom solutions need an owner after launch. Every Maayins build comes with documentation and a handoff, and clients who want ongoing ownership move into Maayins Managed Services, where the same team that built your solution monitors it, maintains it, and keeps improving it every month.

Learn about Managed Services

Common questions

Yes. Rescue work is a regular part of our practice. We start with a code review and documentation pass, stabilize what is fragile, then improve from a known baseline.

Have a development challenge in mind?

Share your requirements and our development team will scope a solution that fits your timeline and budget. If we think you should not build it, we will tell you that too.

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